Consumers wouldn’t care if eighty percent of brands disappeared tomorrow. What does this mean for the future of branding? For starters, that companies need to get radically meaningful to their customers.
Rethinking the Idea of the Brand
Consumers wouldn’t care if eighty percent of brands disappeared tomorrow. What does this mean for the future of branding? For starters, that companies need to get radically meaningful to their customers.
February 25, 2011