Behold: this incredible label printed on a microwaveable convenience-store food product. Have you taken a moment to digest it? Are you amazed that this is really a thing that got printed and sent out on millions of cardboard packages across the country? Are you questioning your faith in science and man?

Question not, ye of little faith. Turns out this ad, which we were sincerely hoping marked a new low in the Pockets family trove of ridiculous things, is actually a part of the new Breakfast Pockets ad campaign, which also includes gems like "Hot breakfast eaters survive bear attacks more frequently than cold breakfast eaters," based on "research done by a space chimp." Bravo, Breakfast Pockets. Bravo.

We are currently awaiting an update from Jim Gaffigan on this new product, but in the meantime: