Editor’s Picks Agencies Too Much Milk, Not Enough Seats: EssenceMediacom’s Messy First Day of RTO at WTC By Audrey Kemp AI News In First Big Marketing Push, OpenAI Makes ChatGPT Free for College Students By Cydney Lee ADWEEK Branded How to Rethink CTV as a Performance Powerhouse Adobe Advertising TikTok Ban EXCLUSIVE: Most Americans Don’t Care If TikTok Shuts Down By Paul Hiebert Merger & Acquisition News G/O Media Sells Quartz and The Inventory to Redbrick By Mark Stenberg BRANDSHARE FROM LIVERAMP The Retail Media Boom Needs a Standard Playbook—Here’s How to Build It Leadership Voices ERIC DANETZ JORDAN SHLACHTER SHELLEY ZALIS JESSICA SIBLEY Magazine Media Plan of the Year Media Plan of the Year: 24 Campaigns That Cut Through the Noise By Aleda Stam Agency All Stars Presenting ADWEEK’s Inaugural Agency All-Stars By Adweek Staff Perspective It Started With One Beer, but Samuel Adams Is So Much More By Eva Kis Off the Clock This CCO Has Surfed 6 Continents and Even Makes the Surfboards By Eva Kis The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New