A Redesign Proposal for Starbucks
“Now it is simply a gift card; in the future it will be encoded with your beverage preference right down to the sweetener type and amount. An automatic dispenser will create the precise formula of your standard order (e.g. half caf, non-fat, double shot, no foam Venti latte with one Splenda packet, sleeve and top) in virtually no time at all. Most of us order the same drink every time, and the new card will recognize that fact, while the new machines will create a consistent experience without the false barista relationship. Just the facts.”
via herenotthere
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