Targeting Overview

Foursquare Targeting includes Audience, a tool for designing/deploying audience segments derived from historical place visits, and Proximity which allows to users create highly-customized geofences.

Audience

Create and deploy audience segment, dervied from our rich repository of historical place visits.

• Overview
• What is Audience?
• Build an Audience Segment

Proximity

Design highly-customizable geofences via a self-serve user interface, or with the help of our in-house experts.

• Overview
• What is Proximity?
• Build a Proximity Segment

Self-Serve

Deploy Audience and Proximity segments on your own via our self-serve portal.

• Requirements
• Deploy Segments to DSP
• Refresh Segments