H&M Seoul Store / Universal Design Studio

H&M Seoul Store / Universal Design Studio - Stairs, Handrail, SteelH&M Seoul Store / Universal Design Studio - Image 3 of 5H&M Seoul Store / Universal Design Studio - FacadeH&M Seoul Store / Universal Design Studio - SteelH&M Seoul Store / Universal Design Studio - More Images

Text description provided by the architects. Universal Design Studio has designed the exterior façade for the H&M Korean flagship store in Seoul. This is based on the distinctive modular design of other locations and projects for the brand.

H&M Seoul Store / Universal Design Studio - Facade
Courtesy of Universal Design Studio

Universal Design Studio has accentuated the three-dimensional appearance of the facade by using small and large-scale perforations to produce tonal contrast and visual depth to the pleated cladding. The façade comes alive at night when concealed illumination turns the store into a dramatically lit beacon. The three-storey-high sculptural relief creates an effect that softens the hard, dominant lines of the existing building structure.

H&M Seoul Store / Universal Design Studio - Stairs, Handrail, Steel
Courtesy of Universal Design Studio

Internally, the design also includes a concept staircase created from a ‘ribbon’ of white glass. This forms the internal balustrade, and an articulated shroud of tightly stacked vertical louvers form the external walls.

H&M Seoul Store / Universal Design Studio - Image 3 of 5
Courtesy of Universal Design Studio

This project is an example of Universal Design Studio’s ability to tailor solutions to individual sites whilst still creating engaging spaces and brand continuity.

H&M Seoul Store / Universal Design Studio - Steel
Courtesy of Universal Design Studio

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Project location

Address:Seoul, South Korea

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "H&M Seoul Store / Universal Design Studio" 27 Oct 2010. ArchDaily. Accessed . <https://www.archdaily.com/84834/hm-seoul-store-universal-design-studio> ISSN 0719-8884

Courtesy of Universal Design Studio

H&M 首尔店 / Universal Design Studio

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