Milan Design Week stands as one of the most important events in the global design calendar, serving not only as a showcase of innovation but also as a catalyst for critical discourse and creative exchange. This year, the event unfolds with a multitude of exhibitions, installations, and talks happening throughout Milano during the week of April 15-21, 2024. By bringing together diverse voices, perspectives, and talents, Milan Design Week becomes relevant for architects and serves as a nexus for interdisciplinary dialogue. To help you better navigate the plethora of events, conferences, and installations, this article highlights the main venues hosting activities revenant for architects and designers, from the expansive trade fair Salone del Mobile in Rho Fiera to design districts across the city and unexpected locations hidden in Palazzo courtyards or reimagined industrial heritage sites.
For the Fall/Winter Prada 2024 menswear show, AMO has designed a space that draws inspiration from two contrasting elements of modern life: office interiors and the natural landscape. Transforming yet again the space of the Deposito Hall at Foundation Prada in Milano, the designers have chosen to create a contrasting image of seemingly opposite elements: rows of office chairs illuminated by the white glow of LED lights, standing over a pastoral landscape with meandering creaks and ample foliage. The design aims to highlight this separation between natural instincts and the typical environment of modern life.
In 2018, OMA opened the Fondazione Prada in Milan, Italy, housed within a former gin distillery established in 1910. The project which includes a statement facade cladded in 24-carat gold leaf and camouflaged mirrors, comprises the renovation of seven buildings in the Largo Isarco industrial complex on Milan’s southern outskirts, making the foundation neither a preservation project nor a new architecture. Recently, photographer Bahaa Ghoussainy captured the infamous structure in his new architectural photo series.
Saint Laurent Men’s Summer 24 at Mies van der Rohe’s Neue Nationalgalerie. Image Courtesy of Saint Laurent
Architecture and fashion share an interesting interplay in the formation of cultural expressions and identities. Both disciplines can become vehicles for creativity at different levels. Architecture is often described as the “third skin” of humans, while clothes represent the second skin, highlighting somewhat similar functionality of protecting the body while also allowing for self-expression and individuality.
The relationship between architecture and fashion can also be seen in the shared design principles, such as form, proportion, human scale, and materiality. More than a simple background for runway shows, architecture can contribute to setting the atmosphere, becoming a source of inspiration, and orienting the movement through space. Collaborations between architects and fashion houses, such as the renowned partnership between OMA/AMO and Prada, further blur the boundaries between the two disciplines, demonstrating the myriad of interconnections between the two creative fields.
Continuing its long-lasting collaboration with Prada, OMA’S research and design branch AMO created a cinematic scenography for the brand’s 2022 Fall Winter Menswear show. Yellow carpeting envelops the hall of Deposito at Fondazione Prada, reimagined as a theatrical setting with olive-green theatre chairs and stage lighting. In juxtaposition, sci-fi looking metal-clad tunnels bathed in neon lights emphasize “the uncanny relationship between the theatrical and technological atmospheres”.
Responding to the challenge of designing a space for the launch of the Prada FW Menswear 2021 Collection by Miuccia Prada and Raf Simons, Rem Koolhaas and AMO have designed four connected geometric rooms that allow for the continuous circulation of the models showcasing their different garments. The general theme of the design centers sensory stimulation. Like the designs presented, the materials used and their distribution throughout the space speak of a more intimate connection with our surroundings, reminding us that fashion and architecture are more than just a functional container; they are an opportunity to actively excite and provoke our senses.
DS+R partner Elizabeth Diller has designed two new pieces for Prada's 2019 spring/summer womenswear collection. Created from Prada nylon as part of the Prada Invites project, the two pieces include a garment bag with utilitarian zippers and buckles and a raincoat that transforms from the same yoke style bag. The yoke style bag was also imagined as a lighter item for women to carry sketchpads, sandwiches and lipstick. The Prada invitation was made to expand the company's fascination with multifaceted representations of contemporary femininity.
Hyundai Pavilion by Asif Khan. Image Courtesy of Iconic World
The German Design Council has announced the winners of the IconicAwards 2018: Innovative Architecture. The awards honor superb examples of interaction between disciplines through an independent architecture and design competition. The Iconic Awards 2018: Innovative Architecture focus on internationally outstanding construction projects, innovative interior and product design as well as compelling communication in an architectural context. The focus is on holistic production and on the interaction between the trades in the context of architecture.
The Prada Double Club Miami / (c) Casey Kelbaugh. Image Courtesy of Fondazione Prada
As part of Art Basel in Miami Beach, a modern and contemporary art fair that highlights galleries and the newest developments in the visual arts, Carsten Höller created an installation piece for the Fondazione Prada. The installation, “The Prada Double Club Miami” is only open for a few days as part of Art Basel and is a fully-functioning nightclub.
For their latest fashion show scheme for Prada, AMO has gone “back to basics.” Envisioned for the fashion house’s 2017 Fall/Winter Collection, “Continuous Interior” borrows from domestic design, taking the form of a series of curving wooden partitions paired with ordinary materials and emblematic furniture pieces to create a stage that speaks to the importance of authenticity in the political climate of today.
In the latest scenographic set for Prada's fashion collections, AMO have created a set "conceived as a stratification of architectures" – Total Space. Remnants from previous shows sit around the periphery of the room creating a foundation and aesthetic background for the house's 2017 Spring/Summer collection. A linear structure, which sits centrally and divides the room, is designed to "amplify its perceived proportions."
AMO has released the 16th edition of PradaReal Fantasies - a conceptual reinterpretation of the 2016 Spring/Summer Prada collection.
"AMO graphically reinterprets the Indefinite Hangar as a synthetic sunset fixed within a 3 dimensional blank space. The abstract hangar is populated with geometric objects and furniture. Characters move through a neutral scene between the undefined and distilled fragments of daily life. The horizon and scale constantly shifts, manipulating the frame and disrupting a linear sequence: an artificial landscape where fiction and collection collide," says the OMA research studio.
When it comes to the modern-day fashion show, the internet has fundamentally changed the way audiences interact with models and designers, say OMA/AMO, arguing: "The assemblage of recorded impressions and digital reactions inserts itself into the once autonomous narrative of the fashion show. The statement of the collective spreads. The mass of fragmented instant data is uploaded and critiqued by a multitude of voices."
With their latest fashion show design for Prada, which was used to showcase the designer's upcoming fall/winter menswear collection in Milan yesterday, the firm sought to enhance this sense of public judgement. "This consumption of images is like a public trial, a contemporary transposition of the Auto-da-fé," explains their press release, referring to the ceremonies of public penance which took place in the Portuguese and Spanish Inquisitions in the 15th-17th centuries.
In May, OMA celebrated the opening of Fondazione Prada. Set out to “expand the repertoire of spatial typologies in which art can be exhibited and shared with the public,” the project resulted in an “unusually diverse environment” staged within a historic 20th-century distillery south of Milan’s city center that goes beyond the traditional white museum box.
With the opening of the Fondazione Prada art galleries in May, OMA showed a different side to their practice, one focusing on preservation and assemblage rather than the iconography and diagrammatic layout that many associate with the firm. In this interview, originally published by Metropolis Magazine as "Koolhaas Talks Prada," Rem Koolhaas explains the reasoning behind this new approach, and how they attempted to avoid falling into the clichés of post-industrial art spaces.
When the Fondazione Prada opened its doors to a new permanent home in Milan dedicated to contemporary culture, it not only placed the Italian city firmly at the forefront of today’s global art world, but also introduced an ambitious new way of thinking about the relationship between architecture and art. The location—an original 1910 distillery in a distinctly gritty part of the city—comprised seven spaces including warehouses and three enormous brewing cisterns with a raw industrial quality that the architects, Dutch firm OMA, retained while adding three new buildings made of glass, white concrete, and aluminum foam. One, the centrally located Podium, is intended for temporary shows, while another—still under construction—is a nine-story tower that will house the foundation’s archives, art installations, and a restaurant. The third, a theater with a mirrored facade, features folding walls that allow the building to open onto a courtyard. In total, the collection of buildings provides nearly 120,000 square feet of exhibition space, more than twice that of the new Whitney Museum of American Art. Metropolis correspondent Catherine Shaw visited the site with Pritzker Prize–winning architect Rem Koolhaas to find out more about the challenges of creating a new cultural paradigm.
With the opening of their Fondazione Prada building in Milan at the start of this month, OMA got the chance to show off a skill that they don't get the chance to use very often: preservation. In this interview with Kultur Spiegel, Rem Koolhaas talks at length on the topic, explaining that he believes "we have to preserve history," not just architecture, and arguing that the rise in popularity of reusing old buildings comes from a shift toward comfort, security and sustainability over the ideals of liberty, equality and fraternity. "The dimensions and repertoire of what is worthy of preserving have expanded dramatically," he says, meaning that "we shouldn't tear down buildings that are still usable." Still, he says, that doesn't mean we shouldn't tear down and start again in some cases - an entire Parisian district beyond La Défense, for example. Read the full interview here.
Building up to the May 9 opening of OMA's Fondazione Prada, Italian filmmakers Ila Bêka and Louise Lemoine have released 15-video series that captures the rhythmic and somewhat "transient" nature of the project's last month of construction. Part of a long ongoing relationship between Prada and OMA, the highly anticipated venue will be an "unusually diverse environment" sculpted from a historic 20th-century distillery south of Milan's city center that will be used to exhibit art.
Last month, Prada introduced their latest Fall/Winter line not on a catwalk, but in an "Infinite Palace" of disorienting spaces designed by AMO. Continuing the partnership with OMA/AMO that has seen the creation of catwalks, 2009's Prada Transformer and even the soon-to-be-completed Foundazione Prada in Milan, the structure "simulates endless repetitions and symmetries," creating a unique fashion experience that "multiplies and fragments the show into a series of intimate moments."
In this video created and first published by Wallpaper* Magazine, the construction of this mysterious space is revealed, from the construction of the MDF framework and hidden lighting rigs, to the installation of the faux-marble furniture - all condensed to just over half a minute.
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.jpg?1441049458 "Fondazione Prada / OMA. Image © Laurian Ghinitoiu")
.jpg?1441049469 "Fondazione Prada / OMA. Image © Laurian Ghinitoiu")
.jpg?1441049908 "Fondazione Prada / OMA. Image © Laurian Ghinitoiu")
.jpg?1441050301 "Fondazione Prada / OMA. Image © Laurian Ghinitoiu")
.jpg?1438347714 "The Fondazione’s inaugural exhibition, the Serial Classic, explores questions of authenticity and imitation in classical antiquity. The lifesize sculptures are mounted on an intricate flooring system designed for the exhibition and composed of travertine, brushed aluminum, and perspex—all exposed along the edges. Image © Attilio Maranzano")
.jpg?1438347662 "The gilded exhibition hall is the central focal point of the Fondazione. Called the Haunted House, the structure’s blank utilitarian features are draped in gold leaf, an ostensibly spontaneous extravagance that Koolhaas post-rationalizes on functionalist grounds. The building towers above the rest of the campus’s open-air spaces and warehouses, which all can be taken in from the Haunted House’s balconies. Image © Bas Princen - Fondazione Prada")
