For all the coverage of the Presidential primaries, only half of eligible voters will likely cast ballots in November. While 20% of U.S. adults are political junkies, the rest can’t spare the time, don’t think their vote will matter, see no important differences among the candidates, or are turned off by the electoral process and candidates’ campaign tactics. They are the “vanishing voters” of U.S. politics.
How Political Marketing Can Learn from Consumer Marketing
For all the coverage of the Presidential primaries, only half of eligible voters will likely cast ballots in November. While 20% of U.S. adults are political junkies, the rest can’t spare the time, don’t think their vote will matter, see no important differences among the candidates, or are turned off by the electoral process and […]
January 16, 2008
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.